Press Release: Coco-Zen is on a Quest to Create Thousands of "Fair Trade Homes" for World Fair Trade Day, 2010

For Immediate Release
Contact:
Joyce Kushner
joycekushner@gmail.com
650.550.9718

COCO-ZEN IS ON A QUEST TO CREATE THOUSANDS OF “FAIR TRADE HOMES” FOR WORLD FAIR TRADE DAY, 2010

Coco-Zen is a part of “Fair Trade My Home,” a grass-roots campaign of fair trade companies, individuals and organizations who are inviting friends and fans to join the fair trade movement and make their home a “Fair Trade Home” in honor of World Fair Trade Day, May 8th, 2010. The goal is to create as many self-declared Fair Trade Home’s as possible by having people submit a photo or video showing which fair trade goods they regularly purchase and use in their home. Submissions are being gathered at www.fairtrademyhome.com.

Fair trade is an alternative way of doing trade, where the people producing a product are treated fairly, paid fairly, and are being fair to the environment. A home that is committed to the purchase and use of fair trade goods is a “Fair Trade Home.”

What started in America by one woman with a vision has become a global movement involving over 60 countries, 1.5 million workers. In America, over 1,500 companies and retailers offer fair trade goods, there are 13 fair trade towns, and over 300 college campuses that support fair trade.

The purpose of Fair Trade My Home is to raise greater awareness of fair trade to the American consumer, so that each person will choose to integrate more fair trade purchases into his or her regular buying habits, and cut down on poverty both in America and around the world. Coco-Zen not only creates fair trade chocolate products, Coco-Zen is actively encouraging the community to join in making homes fair.


ABOUT WORLD FAIR TRADE DAY
World Fair Trade Day is a global celebration of fair trade and will be held in 2010 on May 8th. In North America, Fair Trade Resource Network is leading the World Fair Trade Day 2010 event with complimentary efforts from the Fair Trade the White House campaign. In 2009, World Fair Trade Day involved 65,020 people at 456 events covered by 101 media stories.

www.ftrn.org

ABOUT FAIR TRADE MY HOME
The theme of Fair Trade My Home is an extension of the Fair Trade the White House campaign, a coalition of fair trade vendors and organizations which are inviting the First Lady to join the fair trade movement and make the White House a “Fair Trade Home.

www.fairtrademyhome.com

www.fairtradewhitehouse.com


ABOUT COCO-ZEN
The philosophy that Coco-Zen’s founder, Joyce Kushner, has employed throughout the company is that all of our actions not only affect ourselves but also the world around us, and she stays true to that philosophy by using only organic and Fair Trade Certified™ ingredients in all Coco-Zen products. With this philosophy in place it it’s easy to see why Joyce is supporting such an important mission. In particular, Joyce hopes that more awareness will be shed on the labor abuses of the cocoa industry, especially with regards to forced child labor in the cocoa plantations of West Africa where the majority of the world’s consumed cocoa is produced. For more information on Coco-Zen please visit www.Coco-Zen.com.