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Coco-Zen has become an Official Supporter of the Fair Trade the White House campaign. A full line of Fair Trade Certified truffles, Coco-Zen is a company with a conscience. Founded by Bay Area mother and chocoholic, Joyce Kushner, Coco-Zen has joined the Fair Trade the White House campaign whose mission is to invite the First Lady to make the White House a “Fair Trade Home.” The hope is that this outreach to the First Lady will help to inspire American consumers to start purchasing more Fair Trade products which eventually would result in less poverty in America and around the world. Coco-Zen’s Fair Trade truffles will be included in the outreach gift bag given to the First Lady.
The philosophy that Joyce has employed throughout the company is that all of our actions not only affect ourselves but also the world around us and she stays true to that philosophy by using only organic and Fair Trade Certified™ chocolate in all Coco-Zen products. With this philosophy in place it it’s easy to see why Joyce is supporting such an important mission. In particular, Joyce hopes that by inviting the First Lady to join the Fair Trade movement, more awareness will be shed on the labor abuses of the cocoa industry, especially with regards to forced child labor in the cocoa plantations of West Africa where the majority of the world’s consumed cocoa is produced. For more information on Coco-Zen please visit http://www.Coco-Zen.com
About Fair Trade the White House
WHO: We are a grass-roots, nonpartisan coalition of fair trade organizations, vendors, retailers, schools, individuals and consumers.
WHAT: We are cordially inviting the First Lady to join the fair trade movement and declare the White House a “Fair Trade Home.”
WHY: Having the White House seek to purchase and use fair trade goods encourages households throughout America to refine their buying habits toward ethical consumption so that poverty, both in America and around the world, is reduced.
WHERE: We are seeking an endorsement by the First Lady to be celebrated through a vendor gift bag exchange, which will be given to the First Lady and her staff by key voices in the fair trade movement.
WHEN: Our public invitation to the First Lady was unsealed May 29th, 2009. Throughout the year, we will seek online signatures from consumers and organizations to show the First Lady the momentum and support of the fair trade movement. We hope that the First Lady will accept our invitation so that a ceremony is conducted in May 2010 in honor of “World Fair Trade Day.”
Fair Trade the White House is a coalition of fair trade vendors and organizations that are inviting the First Lady to join the fair trade movement and make the White House a “Fair Trade Home.” The purpose of the outreach is to raise greater awareness of fair trade to the American consumer so each person will choose to “Join the Fair Party,” and integrate more fair trade purchases into their regular buying habits, so that poverty is reduced in America and around the world.
Fair Trade the White House was initiated in February 2009 by Anti-Body (anti poverty, beautiful body), a fair trade body-care company. A steering committee joined Anti-Body in June 2009 and is comprised of representatives from Alter Eco, Dr. Bronner’s, Equal Exchange, Fair For Life (IMO), Fair Trade Federation, Fair Trade Resource Network, Green America, Handmade Expressions, L. Ishii & Associates, TransFair USA, and advocate Jacqueline DeCarlo.
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